Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. Your makeup should be able to do many things at once, just like you. You should be able to depend on your makeup to look and feel awesome. All. Day. Long. Your makeup should enhance your best features without hiding who you are. You should be able to find an amazing foundation match and colors that inspire your self-expression. We make makeup that doesn’t compromise.

We believe in minimal ingredients for maximum impact. Alima Pure products are free of parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.